Welcome to an adventure!

Way Nor – we create memories that last


Way Nor AS was founded in 1985 as one of the pioneers in the tourist and souvenir commerce. There were only a few product lines in the beginnig made of wooden figuers that was sold to tourist as gifts to bring home from Norway. Much has changed since then and through the 32 years Way Nor has been existing have we now developed a complete product range consisting of 3000~ product lines and with over 25,000,000 units sold!

Our Vision

To create valuable and positive memories that last.

Our Idea

Way Nor AS will be in the lead of Europe’s souvenir commerce by being the best in developing, designing, producing, selling souvenirs and tourist gifts for vacation, leisure and business travelers.