WAY NOR AS established itself as a wholesaler in 1985 and is a pioneer in the gift and souvenir industry in Norway. It started with wooden figures that were sold as tourist gifts.
Much has changed since then, and through the 34 years Way Nor has existed, a complete product range of 3000 product lines has now been developed.
Today, Way Nor is the largest and most innovative player in this market with a solid brand.

In addition to the brand WAY NOR, brands such as NOR WEAR textile and Lommedalstroll are manufactured and offered. Way Nor owns all design rights and develops all designs and goods themselves. It gives us great confidence in development, branding and quality control on our own brands.

In 2017, Way Nor opened its first two own brandstores, both at OSL Gardermoen airport. In 2018, two flagship stores were opened, one at Bryggen in Bergen and one in the heart of Oslo, Lille Grensen 7, next to Karl Johans gate and the Parlament. In 2019 we opened at Karl Johans gate 8.

In our flagship stores we take all visitors on a small adventure trip. Both stores run over two floors and are 650 and 800 sqm respectively. With its amazing concepts, tourists and visitors are attracted to an extraordinary experience. In addition to a varied and tempting selection of gifts and souvenirs in all price ranges, one gets to experience parts of Norwegian adventure and wildlife. Stuffed, real size polar bears, moose, reindeer, brown bear, wolf, fox, lynx, owl and various birds from the Norwegian animal kingdom make it a unique experience to go through the shops. In addition, you meet a number of charming and active trolls on your way. Take pictures of yourself with the animals and the trolls and create memories for life!